How & What To Wear, When: Black Tie Edition
Welcome to How & What to Wear, When. When it comes to black-tie dressing, there’s a simple rule of thumb that has stood the test of time. Yves Saint Laurent...
Our dresses are thoughtfully crafted in small batches, with only 20–30 pieces of each style ever made. Most are created upon order, making them truly special and worth the wait. This ensures you’ll have a one-of-a-kind look at your next event—designed to be high-quality, washable, and timeless. A dress you’ll love and treasure for years to come.
Our new casual wear line is here! Perfect to look polished, yet comfortable!
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Classic Southern Charm
MEET KIM LOLLEY, FOUNDER
I created my brand to share my passion for the vintage charm and timeless feminine style of the South with women everywhere. Featured are well-cut silhouettes that celebrate a woman’s figure with the tasteful simplicity and whimsical touches that are the hallmark of southern dressing.
XOXO,
Welcome to How & What to Wear, When. When it comes to black-tie dressing, there’s a simple rule of thumb that has stood the test of time. Yves Saint Laurent...
Today felt like stepping into a memory I didn’t realize I’d been carrying with me. I spent the afternoon doing a photo shoot at my friend’s antique store, arranging outfits,...
Southern Traditions and Fashion: How Southern Culture Influences Style There's something unmistakably enchanting about Southern fashion. It’s more than just clothing—it’s a reflection of the culture, traditions, and stories that...